CULT Guide to Milan Design Week 2024

Milan Design Week 2024 takes place from 16 - 21 April, returning for another year. The week-long event includes the Salone del Mobile program at Rho Fiera, plus a series of exhibitions and events spread across different areas of the city.

Curious about the highlights and what our brand partners have planned? Read on for Cult's ultimate guide to Milan Design Week 2024, which includes the must-see exhibitions in the run-up to this exciting design event!

Cult Guide to Milan Design Week 2024

Italy's annual design event bring together the world’s best international design brands for a preview of the latest launches in furniture, lighting and lifestyle. Here we present our Cult Milan Guide which provides an overview of where to find our partners, as well as exclusive events to lock in your diary. 

This year sees 5 Cult brand partners participate in Milan Design Week. View our Cult Milan Guide to see what they have in planned, both at the Rho Fiera fairgrounds and installations throughout the city.

9 Must-See Exhibitions at Milan Design Week 2024.



Join us in Milan to discover new products from Angelo Mangiarotti, Joe Colombo, Aldo Bakker and Bodil Kjoer

Cassina Showroom, Via Durini 16
View Cult Google Map > 



Alcova 2024 will take place within two iconic local gems, as the organisers of the itinerant design event announced that the next edition, to be held during Fuorisalone, will take over Villa Borsani and Villa Bagatti Valsecchi.

This year, the fair pushes further and into more traditional locations, with two historical villas that have contributed to the history of Metropolitan Milan. A Modernist masterpiece located in Varedo, Villa Borsani was completed in 1945 and was designed by architect Osvaldo Borsani for his family. Now preserved by the second generation, the house features stunning elements such as a fireplace by Lucio Fontana, lighting fixtures by Guglielmo Ulrich and a mosaic by Adriano Spilimbergo, as well as several pieces of furniture by Borsani himself (the house also being the HQ for the architect's archives).

For locations, please refer to our interactive map below
View Cult Google Map > 


Prada Frames

Curated by the design and research studio Formafantasma, this year’s program includes contributions from a variety of scholars and professionals. Hosted at the Bagatti Valsecchi Museum in Milan, the event will consist of intimate conversations and lectures pertaining to the home. Surrounded by fifteenth and sixteenth-century objects and furniture, guests will move about the museum and admire Milanese design while gaining a better understanding of the role the home plays in our communities and lives.

With this new symposium Prada strives to promote discussion about design and its relation to the wider world. With its magnificent Milan venue and contributions from professionals in diverse research areas, the “Being Home” event is a welcome expansion on Prada’s annual project.

Bagatti Valsecchi Museum
View Cult Google Map > 

MILAN GUIDE EDM TILES .png__PID:47196741-0278-4029-8f76-7f6f30f5346c

Kvadrat #coloureffects

Get ready to immerse yourself in #coloureffects by Margrethe Odgaard. The captivating exhibition showcases her latest masterpieces, Re-wool 2 and Azure Outdoor, alongside Giulio Ridolfo's intriguing woollen upholstery textile, Serpentine.

Corso Monforte, 17, 20122
View Cult Google Map > 


Aesop Form Follows Formulation

The new Aesop store in Milan's Piazza Cordusio is set to be transformed into a sensory masterpiece by designer Nicolas Schuybroek. Titled "Form Follows Formulation," the installation draws inspiration from Aesop products and Arte Povera minimalism. Schuybroek uses everyday materials like soap bars arranged in a grid, creating portals for visitors to explore. The delicate wooden structure supporting the installation ensures easy disassembly and potential reuse in future locations, reflecting both artistic innovation and sustainability. Cordusio, 2, 20123
View Cult Google Map > 


Mater Adler by Patricia Urquiola

Return to nature. Please join us for the launch of the ADLER Collection by Patricia Urquiola furing Milan Design Week. A collection made in a new unique biodegradable blend of Matek.

Via Bartolomeo Eurstachi, 51
View Cult Google Map > 


Lasvit Re/Creation

A monumental outdoor fused glass installation designed by Art Director Maxim Velcovsky, which redefines the relationship between glass and architecture and invites visitors to experience the magic of Lasvit's creations and the boundless possibilities of glass.

Palazzo Isimbardi, Corso Monforte, 35, 20122
View Cult Google Map > 


Alessi Myth Makes Belief

Alessi extends an invitation to PlayLab, Inc. to weave an immersive installation steeped in mythological roots, paying homage to the poetic imagination synonymous with the Italian brand. Visitors are beckoned to engage in enchanting collective encounters, all the while discovering the latest creations by Michael Anastassiades, Naoto Fukasawa with Samiro Yunoki, and Nendo.

Via Alessandro Manzoni, 41, 20121
View Cult Google Map > 


Nendo Whispers of Nature

Set in Paola Lenti's transformed industrial complex, the exhibition resides within an eco-architectural haven encompassing showrooms, offices, and green spaces. Amidst this, an old building, soon to be a boutique hotel, hosts the showcase. "Whispers of Nature" unveils five collections inspired by nature's subtle cues often overlooked, from clouds to light and shadow. Additionally, the collaborative Hana-arashi with Paola Lenti will debut at the site.

Via Giovanni Bovio, 28, 20159 
View Cult Google Map > 

Three Must-Visit Stands at Rho Fiera.

With 24 halls, each the size of a football field at the Rho Fiera fairgrounds, it’s easy to get overwhelmed! Planning which halls and brands to visit is a useful way to manage your time at the fair, and ensure you see the best of the best.


Nanimarquina // Hall 24, Stand F05


Softline // Hall 14, Stand C38


Vipp // Hall 2, Stand B19

Recommendations. Eat, Drink & Explore


Small cafe for Nordic breakfast, bread and large leavened products.

Via Maestri Campionesi, 26, 20135
View Cult Milan Google Map >

Bar Basso

Founded in 1947, the bar rose to prominence in the 50s as one of the first bars to introduce cocktail culture to a thirsty-for-excess post-war crowd. In the ‘70s, the bar began to become embedded in Milan’s growing design and fashion scene, with the designer Joe Colombo and Maurizio Gucci frequently hanging out there.

Via Plinio, 39, 20133
View Cult Milan Google Map >

Da Giacomo

When you want to eat fish, with well executed recipes and a touch of unmistakable Milanese charm, the answer can't be other than Da Giacomo. An old-style foyer, small tables and a serene décor, featuring a pastel green boiserie, all to create a classical and sophisticated ambient. Also check out their sister restaurant Giacomo Bistrot. 

Via Pasquale Sottocorno, 6, 20129
View Cult Milan Google Map >

MDW23_FOLLOW US copy.jpg__PID:f5346ceb-decb-4cb0-851c-6a85dfb56293
Join the Cult Community

Be the first to know about Cult news, exclusive offers, product launches and events.