With Bower, Adam Goodrum sought to break away from the rigidity often associated with office and breakout furniture. Inspired by the rambling style nests created by the bowerbird, Bower is open, organic and gentle; bringing a natural and calm aesthetic to workplaces. The collection includes a workpod, armchair, meeting lounge, along with a range of adjustable acoustic screens and modular booth styles. Functionally, the architecture of this design controls acoustics as the undulating shapes catch and absorb noise, while aesthetically the vertical woven elements appear to be growing like vines. Entirely modular, Bower is designed for ease of assembling on-site, taking into account weight restrictions and lift dimensions.
A firm believer that every environment is defined by the objects within it, Adam Goodrum designs with the philosophy that an object must therefore justify its existence – through its story and detailing. For this reason, his designs celebrate process and craftsmanship, and accentuate components and joinery to create functional pieces with spirit and personality. In recent years, Goodrum’s work has been awarded a host of design accolades including the NGV Rigg Prize, Vogue x Alessi Design Prize, Indesign Luminary Award and the Idea Awards Editor’s Medal. He has also been commissioned to design pieces for several global luxury brands including Veuve Clicquot, Alessi and Cappellini.