Will you be at Salone del Mobile? Register now for the Cult Milan Guide.

Salone del Mobile – the world’s preeminent furniture and design fair – returns to Milan from 18 - 23 April 2023. The 61st edition will bring together over 1,900 exhibitors spread across six hubs at the Rho Fiera fairgrounds, plus countless installations throughout the city.

Read on to register for the CULT MILAN GUIDE, discover how the 2023 edition will differ from past years, and see an exclusive preview from one Cult brand on what they have in store for visitors at Milan Design Week 2023. 

This year, five members from the Cult team across sales, visual merchandising, marketing and leadership will travel to Milan to attend Salone del Mobile 2023. Flights are booked and our schedule is fastly booking up - we can't wait to be there and discover the latest news from some of the industry's most innovative brands including Gubi, Vipp, Louis Poulsen, Nanimarquina and more.

Coming Soon.

The annual CULT MILAN GUIDE includes an interactive map, must-see exhibitions and VIP event invitations from our brand partners, plus recommendations for places to eat, drink, stay and explore in Milan.

The guide will be distributed in late March via email exclusively to all registered contacts. 

Register now >

Salone del Mobile 2023. A New Trade Fair Experience

Salone del Mobile is the largest trade fair of its kind, held annually in Milan. Though the pandemic posed an extreme challenge for the exhibition, the return of the design fair is nothing short of triumphant. 

Adapting to a post-pandemic world has inspired radical change in the program. Most notable is that the presentation this year is focused on finding ways to evolve with user needs, including becoming accessible across a single level.

After a few difficult years of reflection and questioning around the future of trade fairs, this new edition will be fuelled by three significant departures from Salone’s traditional format: a single exhibition level that simplifies and improves accessibility; a new Euroluce layout, which rather than being stand-centric is now focused on people with a smart, hyper-accessible and better connected loop-shaped path; and finally, an integrated cultural program at Euroluce that includes talks, workshops and more.

An exclusive sneak peek from GUBI.

Unfolding in one of Milan’s most magical places – ‘the Mysterious Baths’ – GUBI’s 2023 showcase will mark the iconic Bagni Misteriosi's debut as a design venue, sending visitors on a multi-layered, mystery-filled journey of discovery. GUBI SALONE 2023 brings together cutting-edge contemporary creativity with timeless icons of 20th-century design.  

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