Leif Jørgensen has been involved in commercial design since his student years, when he helped establish the country’s first furniture studio with contemporary handmade furniture, LLLP, and later as a partner in Denmark’s biggest fashion firm, Bestseller, with concepts, interior design and shop development as his key responsibilities. When Leif Jørgensen first met Rolf Hay, they clicked as if they had been childhood friends, and their excellent chemistry resulted in the furniture series One, which was HAY’s first. The One series thus became a new furniture typology, which did not dictate its use but instead manifested its presence by virtue of the series’ sculptural impact and versatility. Later, the Loop series was launched, with tables, trestles and wardrobe stands that hit the mark with their no-nonsense approach to function and usefulness. Leif Jørgensen’s solid experience and keen grasp of trends, details and function enables a sustainable expression between art, architecture, fashion and commercial design, which several international business partners have come to rely on.