Designer: Dirk Wynants

Dirk Wynants

Dirk Wynants

Design probably is one of the most misused words in the dictionary. It is also often associated with products that are superior to "normal" stuff, and designers are often treated as rock stars, whether they like it or not.

However, our vision of design is as simple as it is complicated. As we explain in our business philosophy, at Extremis we try to create "tools for togetherness", no more no less. Our designs are a result of all the functionalities we think necessary when conceiving a new product, and not the contrary. The starting point never is "let's make a beautiful product", but "how can offer added value to people buying our products".

So, in future, with this in mind, please treat the word "design" carefully.....

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