Introducing the new Fritz Hansen. New Logo. New identity. New era.

“2019 marks the beginning of a new journey driven by continuously setting the standard for great design – within furniture, lighting and accessories. By saying goodbye to ‘Republic of Fritz Hansen’ and hello to ‘Fritz Hansen’ we pay homage to our heritage whilst looking forward. Take this Journey with us, we promise to offer an extraordinary experience, visually and emotionally.” – Jacob Holm, CEO Fritz Hansen.


After 147 years, a new era begins for one of our favourite and most iconic Danish brands. Here, we share a sneak peak of what the new era of Fritz Hansen will look like. We love what we see so far!












The new Fritz Hansen identity will debut at IMM Cologne from 14-20 January 2019 at Stand #31, Hall 2.2.


Visitors to stand #31 can also expect to discover the new textile Christianshavn, four stunning new coloured Drop™ chairs by Arne Jacobsen and the recently released N01 wooden chair by Nendo.