With over 150 new product releases seen from Cult brands during MDW19, the Cult x MDW19 News and Trends Review makes things simple. We take you on a brand by brand wrap-up of all new product releases, stands and installations from our participating partners during the 2019 edition of Salone del Mobile and Milan Design Week.


Here, we give you a MDW19 snapshot of the best bits from each Cult brand, but for the full wrap-up, download your copy of the Cult x MDW19 News and Trends Review!

CARL HANSEN & SON// Carl Hansen provided serenity and calm at their stand and showroom, presenting a series of re-issued classics by Hans J. Wegner and Børge Mogensen, as well extensions to the Embrace Series by EOOS and new variants of the Cuba chair by Morten Gøttler.

ERIK JØRGENSEN// Warm, uplifting colours were seen at Erik Jørgensen’s stand, setting the scene for favourites from the brand, as well as two new designs – the Konami sofa by Damian Williamson and Taco, a stackable chair designed by the duo Foersom & Hiort-Lorenzen.


FRITZ HANSEN// Fritz Hansen rebranded earlier this year and presented their new identity in full force at MDW19.  We saw collection extensions, new accessories, lighting and furniture at their showroom and at the fairgrounds, including the Lounge Chair JH97 by Jaime Hayon and Planner shelving and table lamp by Paul McCobb.


KARAKTER// Karakter presented favourites alongside newly re-issued designs including the Steel Leg series by Paul McCobb, Moby Table Lamp by Birgitte Due Madsen & Jonas Trampedach, a new size in the Coffee Table by Aldo Bakker and Desk series in a new marble finish.

LOUIS POULSEN// Louis Poulsen launched a new design by renowned Icelandic artist Olafur Eliasson – the OE Quasi – alongside new designs and collection extensions including the Yuh lamp in brass and marble by GamFratesi.

MATER// Mater presented two new collections at the Rho Fiera Fairgrounds. Ocean – a sustainable collection by Jørgen and Nanna Ditzel based on a 1955 design made from recycled ocean waste, and Dining chairs by Space Copenhagen.

MONTANA// In true Montana style, the Danish design brand presented a modular seating concept with limitless possibilities - Pantonova, which was designed by Verner Panton in 1971.

NANIMARQUINA// Nanimarquina presented six new collections – Capas, Wellbeing, Outdoor, Tres Texture Gold, Persian Colours and Tres Persian Pouf.

SOFTLINE// Softline showcased 16 new commercial lounge, armchair and sofa designs at their Rho Fiera stand.


For the full wrap-up and a complete product news index from each brand, download your copy of the Cult x MDW19 News and Trends Review here.