TOP FIVE HIGHLIGHTS AT DENFAIR

Here, we share our list of must-sees at DENFAIR 2017, Australia’s leading design event in Melbourne from 8-10 June. Cult will present NAU; our very own design brand which offers furniture and lighting by a collective of Australia's most spirited designers. We also present a limited edition version of the new Bilgola collection by Adam Goodrum for NAU in partnership with the American Hardwood Export Council. Moreover, we welcome visitors to the HAY Accessories Market at the entry of the fair. Finally, Cult is also proud to support DENFAIR by fitting-out of the BELLE Restaurant with designs by Ross Didier and Adam Cornish. 


1. Introducing NAU by Cult 

At stand #810 Cult launches its very own brand NAU, a contemporary Australian design brand offering furniture, lighting and accessories by a collective of Australia’s most curious, talented and spirited designers including Adam Cornish, Adam Goodrum, Jack Flanagan and Gavin Harris. At the NAU stand, we introduce many new designs for the first time, including Rev, Bulbo, Bilgola, Strand, Converse and more. The NAU by Cult stand is designed by award-winning Australian design firm DesignOffice and takes inspiration from the Australian landscape and palette, including imagery from Brooke Holm. Read more about the NAU collection here, and be sure to visit our stand during the fair. 

 

2. AHEC x NAU Present Limited Edition Bilgola Collection 

At stand #1008, NAU by Cult together with the American Hardwoods Export Council (AHEC) present a Limited Edition version of the Bilgola collection by Adam Goodrum. Celebrating NAU & AHEC's shared values for environmental sustainability, this collaboration is inspired by New York City, following the launch of the NAU brand at ICFF in New York earlier in May. The Limited Edition Bilgola Collection is available in sustainable American tulipwood and American cherry, and upholstery from leading American textile company Maharam, including the Mode, Tracery and Draft ranges. Each piece from the collection is manufactured by Evostyle in Sydney, and has been subjected to a life cycle assessment, which identifies its precise environmental impact. The Limited Edition Bilgola Collection includes: 

- Limited Edition Bilgola Armchair: Frame in American tulipwood Frame, Sling in Maharam Mode in Stroll and Upholstery Maharam Tracery in Copper 

- Limited Edition Bilgola Dining Chair: Frame in American cherry and Sling in Maharam Mode in Talus 

- Limited Edition Bilgola Daybed: Frame in American cherry and Upholstery in Maharam Draft in Pitch 

 

3. HAY Accessories Market 

The HAY Accessories Market is a concept pop-up installation first launched by HAY at Milan Design Week in 2014. Since then, the HAY Accessories Market has popped-up at HAY stores all over the world, from Copenhagen to Tokyo and Sydney. It has also popped-up at major global design fairs and unique locations like MOMA in New York and the Glyptotek in Copenhagen. The HAY Accessories Market is inspired by a supermarket, with aisles of shelving laden with selected merchandise, curated and handpicked by Mette Hay; offering a wider selection of accessories from the HAY collection from lighting and textiles to stationary and glassware. Visit the HAY Accessories Market at the DENFAIR entry from 9.00am-5.00pm, 8-10 June. Following DENFAIR, the Hay Accessories Market will travel to the Cult Melbourne Showroom, offering Melbourne clients the opportunity to access the full HAY accessories range. 

 

4. Visit the BELLE Restaurant

Further supporting DENFAIR’s mission to promote authentic, Australian design, Cult has helped furnish the BELLE Restaurant with designs by Ross Didier and Adam Cornish including the X-Table, Strand Chair and Rev Stool. A sophisticated meeting place for food, design and industry supported by BELLE Magazine, the BELLE Restaurant is designed by multi-award winning Fiona Lynch Studio and features a unique palette, inventive use of space, materials and custom detail. Open daily from 11am-3pm. 

 

5. Drinks with NAU by Cult & Artedomus  

Join us for drinks from 5-6pm on Thursday 8 June at the NAU by Cult stand (#810), in partnership with our neighbours Artedomus. Visitors can enjoy a selection of wines and canapes, along with a meet-and-greet with the NAU design collective including Adam Cornish, Adam Goodrum, Gavin Harris and Jack Flanagan. 


NAU design collective and founder, from L-R: Jack Flanagan (Designer, WA), Gavin Harris (Designer, NSW), Richard Munao (Founder), Adam Cornish (Designer, VIC) & Adam Goodrum (Designer, NSW). 

Sneak peek of some of the new products from NAU that will launch at DENFAIR, including Bilgola, Bulbo and Rev. 

Concept sketch for the BELLE restaurant by Fiona Lynch Studio. 

Visit the HAY Accessories Market at the DENFAIR entry from 9.00am-5.00pm, 8-10 June.
Sneak peek of some of the finishes for the Limited Edition Bilgola Collection by AHEC & NAU, including (L-R) American tulipwood, Maharam Mode, Maharam Draft, Maharam Tracery and American cherry.

Visit the NAU by Cult stand (#810), the American Hardwoods Export Council stand (#1008), the HAY Accessories Market (fair entry) and the BELLE Restaurant during DENFAIR from 8-10 June, 2017, at Melbourne Convention & Exhibition Centre. Join us for drinks in partnership with Artedomus from 5-6pm on 8 June at the NAU by Cult stand (#810). For registration and more info, visit www.denfair.com.au.